wall street choice·
Markets·Jun 6, 2026·4 min read

Lululemon Cuts Annual Forecasts Amid Slowing Demand in US

💡 Lululemon's revised forecasts signal a decline in US demand, potentially impacting the athletic apparel market.

Lululemon Cuts Annual Forecasts Amid Slowing Demand in US
Photo: AI Generated

The athletic apparel market took a hit as Lululemon Athletica Inc. () announced a significant cut to its annual revenue forecasts, citing slowing demand in the US. The company now expects fiscal-year 2024 revenue to range between $7.15 billion and $7.25 billion, below the $7.42 billion consensus estimate.

The revised forecast marks a decline from the company's previous guidance, which was already below expectations. Lululemon's stock has been under pressure in recent months, with the company's shares down around 30% from their 52-week high.

Slowing Demand in US

Lululemon's decision to cut its forecasts comes as the athletic apparel market faces rising competition from discount retailers and online marketplaces. The company's sales have been impacted by a decline in demand for its products, particularly in the US.

Impact on Athletic Apparel Market

The athletic apparel market is highly competitive, with several established players, including Nike Inc. () and Under Armour Inc. (). Lululemon's revised forecasts may signal a broader decline in demand for athletic apparel, potentially impacting the market as a whole.

Outlook for Lululemon

Lululemon's revised forecasts may lead to a reevaluation of the company's growth prospects. Investors will be closely watching the company's upcoming earnings report for further insights into its performance.

What It Means for Investors

💬 Lululemon's revised forecasts signal a decline in US demand, potentially impacting the athletic apparel market. Do you think Lululemon's stock will recover from its current slump? Share your view in the comments.

#lululemon#athletic apparel#market trends

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